{"id":1266,"date":"2026-06-14T19:02:44","date_gmt":"2026-06-14T19:02:44","guid":{"rendered":"https:\/\/artfishcreative.com\/ma-toolkit\/dealmaking-resources\/investment-process-guide\/"},"modified":"2026-06-19T09:03:17","modified_gmt":"2026-06-19T09:03:17","slug":"investment-process-guide","status":"publish","type":"page","link":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/dealmaking-resources\/investment-process-guide\/","title":{"rendered":"Investment Process Guide"},"content":{"rendered":"[vc_row el_class=”ma-ipg-headrow”][vc_column width=”1\/1″ el_class=”ma-ipg-head”][vc_column_text]\n

Investment Process Guide<\/span><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row]\n[vc_row el_class=”ma-ipg-herorow”][vc_column width=”1\/2″ el_class=”ma-ipg-hero__media”][image_with_animation image_url=”99″ image_size=”large” alignment=”” animation=”None” el_class=”ma-ipg-hero__img”][\/vc_column][vc_column width=”1\/2″ el_class=”ma-ipg-hero__text”][vc_column_text]\n

The Investment Process Guide is a comprehensive resource<\/strong> designed to help manufacturing businesses in Africa navigate the complexities of fundraising and unlock growth capital.<\/p>\n

A practical guide to help African companies seeking external investment. It walks through the full deal cycle, from preparation through to financial close, tailored specifically to the African FDI and institutional investor context.<\/p>\n

Download the full guide<\/span>→<\/span><\/a><\/span>Watch video guide<\/span><\/a><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n[vc_row el_class=”ma-ipg-eyebrowrow”][vc_column width=”1\/1″ el_class=”ma-ipg-eyebrowcol”][vc_column_text]<\/span>Investment Process Guide Deep Dive<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n[vc_row el_class=”ma-ipg-accrow”][vc_column width=”1\/1″ el_class=”ma-ipg-acccol”][vc_column_text]\n
\n<\/span>General Overview of the Deal Process<\/span><\/span><\/summary>\n
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  • Covers the four core stages of any investment process: Preparation, Investor Engagement, Negotiation, and Execution & Close.<\/li>\n
  • Maps the different financing types (equity, debt, mezzanine, structured finance) to the appropriate investor types – from DFIs and PE funds to strategic acquirers and venture capital.<\/li>\n
  • Highlights the differing priorities of investors versus companies, and warns that processes typically run 12 – 48 months, requiring significant management time.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n
    \n<\/span>Preparation Phase<\/span><\/span><\/summary>\n
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    • Strong upfront preparation is emphasised as critical to deal success; covering financial modelling, deal structuring, valuation, and the creation of marketing materials such as teasers, pitch decks, and Information Memorandums.<\/li>\n
    • Companies are advised to build a thorough data room, shortlist suitable investors, and prepare rigorously for due diligence across financial, legal, commercial and ESG dimensions.<\/li>\n
    • ESG readiness, particularly governance, environmental risk management, and social impact, is highlighted as directly improving valuation and investor confidence.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n
      \n<\/span>Engaging with Investors<\/span><\/span><\/summary>\n
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      • This section outlines how to approach, present to, and build trust with potential investors through phased outreach, management presentations, and responsive Q&A.<\/li>\n
      • It emphasises understanding each investor’s individual criteria and risk profile, and preparing thoroughly for due diligence, including site visits, which investors use to verify assumptions and assess operational reality. NDAs should be agreed upon before sharing detailed materials, and companies are encouraged to rehearse pitches with experienced advisors beforehand.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n
        \n<\/span>Offers & Negotiation<\/span><\/span><\/summary>\n
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        • Covers the transition from indicative (non-binding) offers to binding term sheets and final offer letters, with guidance on how to evaluate and compare bids across price, structure, timing, contingencies and investor fit.<\/li>\n
        • Key negotiation principles include aligning internal stakeholders, maintaining clear communication, building rapport, and confirming all agreements in writing. Having multiple interested parties creates competitive tension, strengthening the company’s negotiating position.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n
          \n<\/span>Finalising and Closing a Transaction<\/span><\/span><\/summary>\n
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          • The final stage involves executing legal documentation, including the Sale and Purchase Agreement (SPA), Shareholders Agreement (SHA), and any necessary regulatory approvals, all of which require strong legal counsel. Companies should use this period to align on the long-term working relationship with their new investor, including board composition and reporting frameworks.<\/li>\n
          • A detailed 100-day plan, covering immediate capex deployment, KPI-setting, hiring, and governance changes, is strongly recommended to ensure the business hits the ground running from day one of financial close.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

            [vc_row el_class=”ma-ipg-headrow”][vc_column width=”1\/1″ el_class=”ma-ipg-head”][vc_column_text] Investment Process Guide [\/vc_column_text][\/vc_column][\/vc_row] [vc_row el_class=”ma-ipg-herorow”][vc_column width=”1\/2″ el_class=”ma-ipg-hero__media”][image_with_animation image_url=”99″ image_size=”large” alignment=”” animation=”None” el_class=”ma-ipg-hero__img”][\/vc_column][vc_column width=”1\/2″ el_class=”ma-ipg-hero__text”][vc_column_text] The Investment Process Guide is a comprehensive resource designed to help…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1265,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-ma-toolkit.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1266","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":3,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1266\/revisions"}],"predecessor-version":[{"id":1432,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1266\/revisions\/1432"}],"up":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1265"}],"wp:attachment":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/media?parent=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}