{"id":1269,"date":"2026-06-14T19:02:44","date_gmt":"2026-06-14T19:02:44","guid":{"rendered":"https:\/\/artfishcreative.com\/ma-toolkit\/building-your-business\/business-basics\/"},"modified":"2026-07-22T05:52:37","modified_gmt":"2026-07-22T05:52:37","slug":"business-basics","status":"publish","type":"page","link":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/building-your-business\/business-basics\/","title":{"rendered":"Business Basics"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-head\">\n<h2 class=\"ma-bybc-head__t\">Business Basics<\/h2>\n<p><span class=\"ma-bybc-head__chev\" aria-hidden=\"true\"><\/span><\/div>\n<p class=\"ma-bybc-focus\"><strong>Focus: Strategy, Finance, and Operations<\/strong><\/p>\n<p class=\"ma-bybc-lead\">Master the core pillars of a resilient enterprise with practical lessons on strategic positioning, financial forecasting, and the operational systems needed to turn a vision into a sustainable reality.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-vidrow&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;ma-bybc-poster ma-bybc-poster&#8211;baked&#8221;][image_with_animation image_url=&#8221;1367&#8243; image_size=&#8221;large&#8221; alignment=&#8221;&#8221; animation=&#8221;None&#8221; el_class=&#8221;ma-bybc-poster__media&#8221;][vc_column_text el_class=&#8221;ma-bybc-poster__cap&#8221;]<span class=\"ma-bybc-poster__title\">Targets &amp; <em>Measurements.<\/em><\/span><span class=\"ma-bybc-poster__play\" aria-hidden=\"true\"><\/span><a class=\"ma-bybc-poster__link\" href=\"https:\/\/youtu.be\/zet8yveOT1E\" target=\"_blank\" rel=\"noopener\" aria-label=\"Play: How to Choose and Track the Right Targets to Keep Your Business on Course\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;ma-bybc-vid__info&#8221;][vc_column_text]\n<h3 class=\"ma-bybc-vid__title\">How to Choose and Track the Right Targets to Keep Your Business on Course<\/h3>\n<div class=\"ma-bybc-vid__meta\"><span class=\"ma-pill\">18 minutes<\/span><span class=\"ma-pill\">Format: Video<\/span><\/div>\n<hr class=\"ma-bybc-vid__rule\">\n<p class=\"ma-bybc-vid__lead\">Lessons on:<\/p>\n<ul class=\"ma-bybc-vid__list\">\n<li>Setting realistic and quantifiable targets<\/li>\n<li>The non-negotiable targets, e.g. revenue and profitability<\/li>\n<li>Keeping employees involved to achieve targets<\/li>\n<li>Effective and automated ways to measure targets<\/li>\n<\/ul>\n<p><a class=\"ma-btn ma-btn--primary\" href=\"https:\/\/youtu.be\/zet8yveOT1E\" target=\"_blank\" rel=\"noopener\">Access Resource <span class=\"ma-btn__icon\">&rsaquo;<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-topicslabel\">Topics<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-topicsrow&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb2&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Business Purpose, Vision &amp; Strategy<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">How to define where you are, where you are going and how to get there<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">35 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/bvFfv1kKgQ8\" target=\"_blank\" rel=\"noopener\" aria-label=\"Business Purpose, Vision &amp; Strategy\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb3&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Market Positioning, Pricing &amp; The Art of Sale<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">Understanding your competitors, communicating value and getting products to the right customers<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">32 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/hC20f1q1Qps\" target=\"_blank\" rel=\"noopener\" aria-label=\"Market Positioning, Pricing &amp; The Art of Sale\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb4&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Growth Strategy, Customer Service &amp; Quality Management<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">Expanding your market, retaining customers and building a consistent business<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">25 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/_opBetfuVME\" target=\"_blank\" rel=\"noopener\" aria-label=\"Growth Strategy, Customer Service &amp; Quality Management\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb5&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Preparing for Due Diligence<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">The documents, records and disclosures every investor will ask for<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">18 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/uaoGhcuWRPM\" target=\"_blank\" rel=\"noopener\" aria-label=\"Preparing for Due Diligence\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb7&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Organisation, Leadership &amp; Governance<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">A framework for building a structured, accountable and high-performing business<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">31 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/ktri4_8pyZw\" target=\"_blank\" rel=\"noopener\" aria-label=\"Organisation, Leadership &amp; Governance\"><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-experts__head\"><span class=\"ma-bybc-experts__label\">Expert profiles<\/span><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-expwide&#8221; content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-exp ma-bybc-exp&#8211;plain&#8221;][image_with_animation image_url=&#8221;1385&#8243; image_size=&#8221;large&#8221; alignment=&#8221;&#8221; animation=&#8221;None&#8221; el_class=&#8221;ma-bybc-exp__media&#8221;][vc_column_text el_class=&#8221;ma-bybc-exp__badgewrap&#8221;]<span class=\"ma-bybc-exp__badge\">Moderator<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;ma-bybc-expwide__text&#8221;][vc_column_text]\n<p class=\"ma-bybc-expwide__name\">David Irwin<\/p>\n<p class=\"ma-bybc-expwide__role\">Partner &#8211; Kuruka<\/p>\n<p class=\"ma-bybc-expwide__bio\">David Irwin, PhD, is an award-winning expert with vast global experience who now trains companies and entrepreneurs in economic and enterprise development. He has a proven track record of managing substantial financial portfolios, ranging from building a 4m enterprise agency to overseeing a 350m UK government budget. Recognised with the prestigious Queen&#8217;s Award for Enterprise Promotion, he specialises in designing growth programmes, establishing investment funds, and shaping business policy.<\/p>\n<div class=\"ma-bybc-expwide__tags\"><span>Enterprise Development<\/span><span>SGB Growth<\/span><span>Policy &amp; Regulation<\/span><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Business Basics Focus: Strategy, Finance, and Operations Master the core pillars of a resilient enterprise with practical lessons on strategic positioning, financial forecasting, and the operational systems needed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1268,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-ma-toolkit.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1269","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/comments?post=1269"}],"version-history":[{"count":7,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1269\/revisions"}],"predecessor-version":[{"id":1539,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1269\/revisions\/1539"}],"up":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1268"}],"wp:attachment":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/media?parent=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}