{"id":1572,"date":"2026-09-20T23:01:29","date_gmt":"2026-09-20T23:01:29","guid":{"rendered":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/developper-votre-entreprise\/les-fondamentaux-de-l-entreprise\/"},"modified":"2026-09-21T01:26:10","modified_gmt":"2026-09-21T01:26:10","slug":"les-fondamentaux-de-l-entreprise","status":"publish","type":"page","link":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/fr\/developper-votre-entreprise\/les-fondamentaux-de-l-entreprise\/","title":{"rendered":"Les fondamentaux de l&#8217;entreprise"},"content":{"rendered":"[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-head\">\n<h2 class=\"ma-bybc-head__t\">Les fondamentaux de l&#8217;entreprise<\/h2>\n<p><span class=\"ma-bybc-head__chev\" aria-hidden=\"true\"><\/span><\/div>\n<p class=\"ma-bybc-focus\"><strong>Axe : strat\u00e9gie, finance et op\u00e9rations<\/strong><\/p>\n<p class=\"ma-bybc-lead\">Ma\u00eetrisez les piliers d&#8217;une entreprise r\u00e9siliente gr\u00e2ce \u00e0 des le\u00e7ons concr\u00e8tes sur le positionnement strat\u00e9gique, la pr\u00e9vision financi\u00e8re et les syst\u00e8mes op\u00e9rationnels qui transforment une vision en r\u00e9alit\u00e9 durable.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-vidrow&#8221;][vc_column width=&#8221;7\/12&#8243; el_class=&#8221;ma-bybc-poster ma-bybc-poster&#8211;baked&#8221;][image_with_animation image_url=&#8221;1367&#8243; image_size=&#8221;large&#8221; alignment=&#8221;&#8221; animation=&#8221;None&#8221; el_class=&#8221;ma-bybc-poster__media&#8221;][vc_column_text el_class=&#8221;ma-bybc-poster__cap&#8221;]<span class=\"ma-bybc-poster__title\">Objectifs &amp; <em>mesure.<\/em><\/span><span class=\"ma-bybc-poster__play\" aria-hidden=\"true\"><\/span><a class=\"ma-bybc-poster__link\" href=\"https:\/\/youtu.be\/zet8yveOT1E\" target=\"_blank\" rel=\"noopener\" aria-label=\"Lire : Choisir et suivre les bons objectifs pour garder le cap\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; el_class=&#8221;ma-bybc-vid__info&#8221;][vc_column_text]\n<h3 class=\"ma-bybc-vid__title\">Choisir et suivre les bons objectifs pour garder le cap<\/h3>\n<div class=\"ma-bybc-vid__meta\"><span class=\"ma-pill\">18 minutes<\/span><span class=\"ma-pill\">Format : vid\u00e9o<\/span><\/div>\n<hr class=\"ma-bybc-vid__rule\">\n<p class=\"ma-bybc-vid__lead\">Le\u00e7ons sur :<\/p>\n<ul class=\"ma-bybc-vid__list\">\n<li>Fixer des objectifs r\u00e9alistes et quantifiables<\/li>\n<li>Les objectifs non n\u00e9gociables, par exemple le chiffre d&#8217;affaires et la rentabilit\u00e9<\/li>\n<li>Impliquer les \u00e9quipes dans l&#8217;atteinte des objectifs<\/li>\n<li>Des m\u00e9thodes efficaces et automatis\u00e9es pour mesurer les objectifs<\/li>\n<\/ul>\n<p><a class=\"ma-btn ma-btn--primary\" href=\"https:\/\/youtu.be\/zet8yveOT1E\" target=\"_blank\" rel=\"noopener\">Acc\u00e9der \u00e0 la ressource <span class=\"ma-btn__icon\">&rsaquo;<\/span><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-topicslabel\">Th\u00e8mes<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-topicsrow&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb2&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Raison d&#8217;\u00eatre, vision &amp; strat\u00e9gie<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">D\u00e9finir o\u00f9 vous en \u00eates, o\u00f9 vous allez et comment y parvenir<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">35 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/bvFfv1kKgQ8\" target=\"_blank\" rel=\"noopener\" aria-label=\"Raison d'\u00eatre, vision &amp; strat\u00e9gie\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb3&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Positionnement, tarification &amp; art de la vente<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">Comprendre vos concurrents, communiquer la valeur et porter vos produits vers les bons clients<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">32 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/hC20f1q1Qps\" target=\"_blank\" rel=\"noopener\" aria-label=\"Positionnement, tarification &amp; art de la vente\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb4&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Strat\u00e9gie de croissance, service client &amp; management de la qualit\u00e9<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">\u00c9largir votre march\u00e9, fid\u00e9liser vos clients et b\u00e2tir une entreprise constante<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">25 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/_opBetfuVME\" target=\"_blank\" rel=\"noopener\" aria-label=\"Strat\u00e9gie de croissance, service client &amp; management de la qualit\u00e9\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb5&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Se pr\u00e9parer \u00e0 la due diligence<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">Les documents, registres et informations que tout investisseur demandera<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">18 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/uaoGhcuWRPM\" target=\"_blank\" rel=\"noopener\" aria-label=\"Se pr\u00e9parer \u00e0 la due diligence\"><\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-topic ma-bybc-topic&#8211;bb7&#8243;][vc_column_text]\n<div class=\"ma-bybc-topic__in\">\n<h4 class=\"ma-bybc-topic__t\">Organisation, leadership &amp; gouvernance<\/h4>\n<p><span class=\"ma-bybc-topic__rule\"><\/span><\/p>\n<p class=\"ma-bybc-topic__d\">Un cadre pour b\u00e2tir une entreprise structur\u00e9e, responsable et performante<\/p>\n<div class=\"ma-bybc-topic__foot\"><span class=\"ma-bybc-topic__dur\">31 minutes<\/span><span class=\"ma-bybc-topic__play\" aria-hidden=\"true\"><\/span><\/div>\n<\/div>\n<p><a class=\"ma-bybc-topic__link\" href=\"https:\/\/youtu.be\/ktri4_8pyZw\" target=\"_blank\" rel=\"noopener\" aria-label=\"Organisation, leadership &amp; gouvernance\"><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div class=\"ma-bybc-experts__head\"><span class=\"ma-bybc-experts__label\">Profils des experts<\/span><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;ma-bybc-expwide&#8221; content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/4&#8243; el_class=&#8221;ma-bybc-exp ma-bybc-exp&#8211;plain&#8221;][image_with_animation image_url=&#8221;1385&#8243; image_size=&#8221;large&#8221; alignment=&#8221;&#8221; animation=&#8221;None&#8221; el_class=&#8221;ma-bybc-exp__media&#8221;][vc_column_text el_class=&#8221;ma-bybc-exp__badgewrap&#8221;]<span class=\"ma-bybc-exp__badge\">Mod\u00e9rateur<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243; el_class=&#8221;ma-bybc-expwide__text&#8221;][vc_column_text]\n<p class=\"ma-bybc-expwide__name\">David Irwin<\/p>\n<p class=\"ma-bybc-expwide__role\">Associ\u00e9 &#8211; Kuruka<\/p>\n<p class=\"ma-bybc-expwide__bio\">David Irwin, titulaire d&#8217;un doctorat, est un expert prim\u00e9 dot\u00e9 d&#8217;une vaste exp\u00e9rience internationale, qui forme aujourd&#8217;hui entreprises et entrepreneurs au d\u00e9veloppement \u00e9conomique et entrepreneurial. Il a fait ses preuves dans la gestion de portefeuilles financiers consid\u00e9rables, de la cr\u00e9ation d&#8217;une agence d&#8217;entreprise de 4 millions \u00e0 la supervision d&#8217;un budget public britannique de 350 millions. Distingu\u00e9 par le prestigieux Queen&#8217;s Award for Enterprise Promotion, il con\u00e7oit des programmes de croissance, met en place des fonds d&#8217;investissement et contribue \u00e0 fa\u00e7onner les politiques publiques en faveur des entreprises.<\/p>\n<div class=\"ma-bybc-expwide__tags\"><span>D\u00e9veloppement entrepreneurial<\/span><span>Croissance des PME<\/span><span>Politiques &amp; r\u00e9glementation<\/span><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Les fondamentaux de l&#8217;entreprise Axe : strat\u00e9gie, finance et op\u00e9rations Ma\u00eetrisez les piliers d&#8217;une entreprise r\u00e9siliente gr\u00e2ce \u00e0 des le\u00e7ons concr\u00e8tes sur le positionnement strat\u00e9gique, la pr\u00e9vision financi\u00e8re&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1562,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-ma-toolkit.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1572","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":1,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1572\/revisions"}],"predecessor-version":[{"id":1890,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1572\/revisions\/1890"}],"up":[{"embeddable":true,"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/pages\/1562"}],"wp:attachment":[{"href":"https:\/\/manufacturingafrica.org\/fundraisingtoolkit\/wp-json\/wp\/v2\/media?parent=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}