Business Basics

Focus: Strategy, Finance, and Operations

Master the core pillars of a resilient enterprise with practical lessons on strategic positioning, financial forecasting, and the operational systems needed to turn a vision into a sustainable reality.

Targets & Measurements.

How to Choose and Track the Right Targets to Keep Your Business on Course

18 minutesFormat: Video

Lessons on:

  • Setting realistic and quantifiable targets
  • The non-negotiable targets, e.g. revenue and profitability
  • Keeping employees involved to achieve targets
  • Effective and automated ways to measure targets

Access Resource ›

Topics

Business Purpose, Vision & Strategy

How to define where you are, where you are going and how to get there

35 minutes

Market Positioning, Pricing & The Art of Sale

Understanding your competitors, communicating value and getting products to the right customers

32 minutes

Growth Strategy, Customer Service & Quality Management

Expanding your market, retaining customers and building a consistent business

25 minutes

Preparing for Due Diligence

The documents, records and disclosures every investor will ask for

18 minutes

Organisation, Leadership & Governance

A framework for building a structured, accountable and high-performing business

31 minutes

Expert profiles

Moderator

David Irwin

Partner – Kuruka

David Irwin, PhD, is an award-winning expert with vast global experience who now trains companies and entrepreneurs in economic and enterprise development. He has a proven track record of managing substantial financial portfolios, ranging from building a 4m enterprise agency to overseeing a 350m UK government budget. Recognised with the prestigious Queen’s Award for Enterprise Promotion, he specialises in designing growth programmes, establishing investment funds, and shaping business policy.

Enterprise DevelopmentSGB GrowthPolicy & Regulation